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Even in 2017, there’s still a stigma around women buying or carrying condoms. With the launch of Trojan’s new condom targeted at female consumers, XOXO by Trojan, we were challenged to shift these negative connotations.
We did this through a campaign that encouraged and reminded women to feel confident to take control of their well-being by protecting themselves.
As video and print producer for this campaign, I helped to identify the power of engaging a team of strong females to execute. Specifically, we worked with a female director and a female editor, which allowed us to authentically address and carry our intended message of empowerment and ultimately led to a very successful launch.