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Every year, Spring Break brings thousands of college students south for a week of sunshine and partying. Being the most prominent target market for our brand, we wanted to have a voice in the festivities.
We decided Snapchat would be a great way to organically insert ourselves. Spring Break doesn’t always go as planned, so we came up with the concept of fails to highlight our campaign messaging and juxtapose Trojan condoms as something you can count on. Whatever fails you might encounter on Spring Break this year, we've got you covered.
This was our first shoot with the Trojan clients. As the lead producer on this project, I knew we needed an environment reminiscent of Spring Break but also had to work within a small budget. We were able to engage a production company and local crew in Miami for one day, working with a director who had experience shooting short form social video with similar themes.
The success of our first shoot gave the client confidence to continue to engage us for future opportunities, specifically XOXO by Trojan.